During a remote meeting organized by the Asharqia Chamber represented by the Business Youth Council
Dr. Al-Shibl: technical programs that measure the interests of online shoppers through the movement of their eyes and their choices
Assistant Professor of Marketing at King Fahd University of Petroleum and Minerals, Dr. Saleh bin Abdulaziz Al-Shibl stressed the development of marketing tools that are working to measure the extent of consumer interaction and desires in addition to its aspirations for any product.
Al-Shibl explained during a meeting organized by the Asharqia Chamber represented by the Businessmen Council on Sunday evening, 12 July 2020, entitled "Consumer behavior and customer experience" that a number of influences that the consumer is exposed to and have a strong and direct impact on his behavior, including his influence on the behavior of the group from members of his family or those around to him, he advised many establishments to adopt satisfactory policies for the customer in order to gain his loyalty towards their policies and products and thus have always gained a client, pointing to some small details that the owners of the enterprises can adopt to change the consumer behavior and attract him towards their products and services and make him satisfied.
Dr. Al-Shebel said that the head of the pyramid in each establishment draws the marketing policy and places all his experiences and experiences, and is keen to be within a clear and tight marketing plan so that his team can support and implement it, but without the team members or some members absorbing this plan and its goals will be useless so that if one of them erred in dealing with any issues with the customer who will lose a lot, pointing out the need for the official in charge of the plan to follow up on his efforts and go out in the field from time to time in order to make sure that the team has absorbed the ideas and aspirations in the plan and works to implement them for the success of marketing for the facility's products and services.
And Al-Shebel indicated that the Corona pandemic struck the global economy with the recession, and consequently, the material losses that led to the exit of some establishments from the market occurred and some were affected, but a class of these establishments presented their products through electronic transformation, as they became communicating with the customer directly through their accounts on various electronic communication sites, This step was one of the most prominent steps that recorded unexpected successes as the service provider became aware of the customer's satisfaction and measures the impact of his actions on the customer directly, and he can communicate with him and touch his needs and know his desires and aspirations with ease.
Dr. Al-Shibl pointed to several electronic programs that measure the impact of the services provided to the customer and products through his experience inside the store's website and his movements between products and even his eye look that register admiration for a specific product and a desire to acquire another product, and these tools are considered new in measuring impact and achieving a marketing plan Ideal for the facility.
Dr. Al-Shibl pointed out that good publicity would lead to marketing the product, just as the opposite is true. Bad publicity also has a positive effect on promoting the product, and from here the individual gets affected by the impressions of the group or vice versa. If the individual becomes among his family talking about the product and good dealing from the facility, then this enters new customers. On the product, as the individual is automatically affected by the opinions of his group about the reputation of any product, and in the end, everyone wants to experiment and judge the product, whether the advertising is good or not.
